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The TRADE design + events team is comprised of a distinct group of skilled professionals. With backgrounds that include fashion, marketing, graphic design, interior design, floral design and project management; we all lend our expertise and talents to creating perfect events for our elite and unique clientele. Each member of our team was hand-selected and trained by the Melia Spring Coordes, the founder and Creative Director of TRADE. A devoted perfectionist, Melia personally collaborates with our designers in San Francisco, Los Angeles and Aspen to ensure that every project produced by TRADE is fresh, insanely stunning and a perfect reflection of the client's individual style.


Melia Spring Coordes

Melia is the founder and Creative Director of TRADE design + events. Melia founded her original event planning and home staging company, Soiree Style LLC, in Aspen in 2007. After moving to the Bay Area in 2010, she quickly rose to the top of the event industry with her wedding production company WedSpring. Known for her unflappable chipper attitude and knack for understanding her clients on an almost intuitive level. Melia prides herself on having a broad sense of style, tireless work ethic and keen eye for all methods of design.

A diverse talent, Melia is an accomplished floral designer, event planner and stylist. She lives to craft perfect moments for those she loves, and believes that even the most ordinary Wednesday is reason enough to celebrate. On the rare moments when she is not working, she can be found remodeling houses, cooking, throwing dinner parties and spending as much time in nature as possible with her husband and daughter.

Ten Things

  • my family
  • farmer's markets
  • wine country
  • the moon, sun and stars
  • the beach
  • Mexican food
  • a great book
  • peonies - big, white, fluffy
  • hiking in the wilderness
  • luxurious hotel beds

"Study nature, love nature, stay close to nature. It will never fail you."

Frank Lloyd Wright

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Jenna Richter

A Jersey native, and East Coast Alumni, who moved west by way of NYC. Former Division I Soccer Player at Syracuse University who took her career in the sports and entertainment world and combined it with her passions to create, design, plan and organize. This world fuels her entrepreneurial, creative and "shop till you drop" mentality. Her motto is that we are not just event planners, but rather designers of the most exquisite dreams.

Jenna never sits down, when taking a break from managing our LA TRADE design team she is either in workout clothes or a bathing suit. In love with the California coast lifestyle, her passions are interior decorating, cleaning and organizing anything. While she thinks that nothing beats a bottle of wine on a lifeguard stand at sunset, she will swoon for a Venti Black Tea Lemonade or a trip to the Container Store.

Ten Things

  • Saturday morning spin and farmers market
  • the ocean
  • my framily
  • sunset runs
  • thunderstorms
  • apre ski - cold beer, apps and jacuzzi
  • autumn
  • weekends of college football & NFL Games
  • dinner parties
  • any home improvement store

"Fashions fade, style is eternal."

Yves Saint Laurent


Sarah Meyer

Sarah has been planning soirees since she first learned the meaning of a birthday party. Originally from Arizona, she now resides in San Francisco with her husband, new baby and French Bulldog. Event planning is where Sarah's impeccable taste can be expressed alongside her administrative backbone, with attention to even the smallest details. Sarah's clients love her steadfast nature and gentle reassuring attitude.

With her heart in San Francisco, Sarah loves getting a scoop of roasted banana ice cream from Bi-Rite or playing tennis at Lafayette park. Specializing in San Francisco weddings it is no wonder that her own chic nuptials were published on Snippet and Ink.

Ten Things

  • unstructured, fluffy flowers
  • gold accents

  • old, discolored maps

  • letterpressed anything

  • hand-written vows
  • collecting cookbooks

  • a fresh gel manicure

  • the view from my rooftop

  • driving along the Pacific Coast Highway

  • a cloudy day (2 day max!)

“The details are not the details. They make the design”

Charles Eames

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Anna Murphy

With a Bachelors of Fine Arts from California Polytechnic State University in San Luis Obispo, Anna specializes in illustration, stationery and graphic design. Before joining WedSpring, and now TRADE design + events she spent time designing for Cat Seto (Ferme a Papier), Tallu-lah and Wedding Paper Divas.

Anna is originally from Santa Barbara and is recent newlywed. When she is not lending her endless artistic talents to stationery design, she can be found at the beach, in a Zumba class, on a run or spending time with her husband in wine country.

Ten Things

  • my husband, family, and our tuxedo cat Chin-Chin Obama
  • tennis
  • watercolor
  • color pink
  • the beach
  • cozy rainy days
  • smell of pine
  • Hawaii
  • Plumeria and tuberose flowers
  • party dresses

“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”

Georgio Armani

copyright 2015